Holistic Project Management

For any business goal, Project Management helps balance the three constraints of budget, schedule, and scope, while maintaining quality. Holistic Project Management takes a higher-level view to examine the relationships between your various business goals, and to help you assess your existing resources, constraints, and goals so that you can make better-informed decisions about how to move forward. At Lariat Media we will help you ensure that each project is undertaken for the right reasons, by the right people, on time and under budget, and of a quality you can be proud of. Our work together will highlight what’s important, cut through the noise, and keep your values and goals at the center of your work. 

Most Project Management systems have a one-size-fits-all, process-oriented, and managerial approach. While aspects of these methodologies are certainly useful for, say, controlling how meetings are run or improving ideation workflow throughout a company, they don’t always take an interest in what the company does, who the people are that are doing it, why the company exists, or what the mission of the company is. 

What sets us apart is our person-to-person holistic approach. We have a wide breadth of real-world experience across various industries: in retail and e-commerce, software development, food & beverage, non-profit and beyond. No matter the field, we are interested in diving deep into any business that we’re working with. We don’t want to fundamentally change anyone’s business, but we will ask why you’re doing what you’re doing, and how. We will reflect what we see, and ask the kind of follow-up questions that allow clients to clarify for themselves and their company what their business goals are and how to achieve them. 

Digital Marketing

We specialize in bespoke digital advertising and help you grow your business through understanding who your current customers are and the kinds of customers you haven’t reached yet. The power of modern digital marketing tools is the ability to be highly specific in describing your ideal customer and clear about identifying what the need is that your product or service is meeting/serving; creating pathways for the perfect customer come to you.

Most digital marketers will make generic ads that are broad in their targeting and sloppy in their copy and creative. Our approach centers around spending time with our clients to learn who their ideal customers are, what their business model is, and what the easiest parts of their business are to scale up. This process is tailored and customized around the unique needs of your business. 

Whether you’re focusing on a fundraising campaign, direct to consumer sales, events, or a little bit of everything, we spend time learning the business of the clients we work with so we can hit the right tone with ads and find the right customers with those ads. We take pride in our work and want you to feel satisfied in how you’re casting your net.

Lariat Media Clients Can Expect:

• A Comprehensive analysis of the business, organized by department and revenue stream

• Establishment of a product backlog for ideas, projects, tasks

• Establishment of a refinement process for pulling work into biweekly sprints 

• Maintenance of Kanban board, Gantt chart, other resources for shared access to company efforts and goals and to ensure alignment within current sprint 

• Drafting periodic high-level reports (revenue vs expenses, goals, issues, ideas, etc) from/ for each department and coordinate their review

• Personalized bi-weekly video reports to keep you in the loop on what we’re focusing on

• Digital Marketing: Meta ads to drive direct-to-consumer sales or event registrations, based on customer lists and Meta for Business audience building tools. Retargeting past customers to drive more sales

• Building lookalike audiences from our internal data plus FB interests to find and connect with new customers

• One-on-one consultation and strategizing sessions 

Not quite ready for our comprehensive package? Start with our Basic Digital Marketing Service, described below.

Contact us to schedule a free 20 minute consultation call to see if we’re a good fit for your business